Dynamic, bold design and plenty of information on a small surface
The fitness and dietary supplement industry is growing very fast, so labels for the fitness industry must allow quick design changes and production in different run sizes. Protein powders, vitamins, shots, isotonic drinks and capsules often come in many variants, which is why manufacturers use both flexographically printed labels, which work well for large runs, and digitally printed labels, ideal for shorter batches and new product lines.
Sports products have to carry a lot of information, so this industry often uses multi-layer labels for dietary supplements, which make room for the composition, dosage and markings without giving up an attractive front. Design matters just as much, because the packaging has to stand out on the shelf – for this purpose embossed labels are used, as well as shrink sleeve, which can cover the entire surface of a bottle or jar.
Projects that call for a more unconventional look also use labels with a removable object, where the die-cut becomes part of the graphics and reveals a fragment of the packaging, giving the product a modern character. By combining different printing technologies it is possible to create labels that are durable, legible and matched to the requirements of the supplement and fitness market.
