Labels that underline the character of your beer
The beer market has exploded with variety in recent years – from lagers and IPAs through sour beers to craft experiments in limited series. In such an environment the label becomes one of the most important elements deciding whether a customer reaches for your product. For breweries, both regional and craft, solutions that combine looks, durability and the option of frequent design changes are key. That is why the beer industry works particularly well with flexographic printing, which ensures repeatability and high quality for large runs, and with digital printing, ideal for short, seasonal or limited series.
The conditions in which beer is stored – cold, moisture, condensation on the bottle – require resistant and stable materials. Film labels in the “no-label look” style work excellently here, giving the bottle a modern and minimalist look and making the product stand out on the shelf. In addition, their moisture resistance means the label keeps its quality from the first to the last contact with the customer.
More and more breweries also reach for multi-layer labels, which make room for additional information – the recipe, the story of the beer, a description of the brew, the ingredients, and even short storytelling texts that underline the individual character of the brand. This solution is especially useful for craft beers, where the details and the story behind the product can be just as important as the taste.
The final choice of the right labelling solution depends on the style of the beer, the type of campaign, the packaging and the philosophy of the brand. At ETICOD we will help you choose the technology and material so that the label not only fits the design, but also withstands the whole logistics chain and looks great in refrigerated conditions.
